Tunover is vanity, profit is sanity, cash is king
Turnover is vanity, profit is sanity, but cash is king!
Businesses need to be aware of their cash cycle and forecast cash accordingly, no cash = no business.
Is there any start-ups or SME's struggling where to start with cash forecasts and finding themselves always 'short' and hanging on for the next receipt to arrive, extending payment days of creditors at the risk of loosing credit all together? This need not be the case, correct reports and forecasts can highlight where adjustments need to be made to allow for the business to operate and grow.